Animals Are Essential
The World's First
Publicly-Made Cat Toy!
What if
What if I made "the perfect cat toy"?
Hard to break, long-lasting, and keep my cat guessing.
What if I asked the public to get involved in finding flaws, and used our collective consciousness to make THE BEST DAMN CAT TOY AROUND? Well, here we are.
Meet Mia a.k.a. Mami, a regular tester. This part Bengal (we think), part who knows what, doesn't play with anything except heights, catnip, and boxes.
That is, until the prototype showed up. No cats were harmed during the making of this video.
Doing It Differently
Your Name On The Box!
When you join our team, you'll getur name featured on all of our boxes as an official public creator!
Your Cat, The Star!
Your cat will be front row and center on social media accounts!
Exclusive Access!
Be the first to get your hands on the final toy at a ridiculous price, before it hits the market!
You Have Questions,
We Can Answer
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Why bother with making a toy for cats, the market is loaded with 'em?Because I am done buying toys, watching Eva poke at it for 3 hours, then stare at it with a dumbfounded look on her face, like she's too smart for the toy. Because I'm fed up of finding a toy she seems to like, and it being destroyed within the week. Because I'm not a cat-toy collector, I'm a cat caregiver. And above anything else, I love Eva.
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What's your vision for this project, it seems like a one-hit wonder?This is just the beginning. I've been studying the complaints cat caregivers have been leaving on Amazon reviews, and it's not pretty! So first thing's first, I want to solve some of the most common complaints: The feathers didn't last" "I have bits of hair all over my house" "The charge didn't last long" "My cat broke it after a week" "You can't buy replacement pieces!" "There's no post-purchase service!" Once we nail those down, you'll want to be buckled up for the ride: Eva's Club: an exclusive VIP club where cat lovers unite. Receive a regular delivery of fresh catnip and top-quality kitty treats every month, get your cat featured on our socials, and be first-in-line for new product launches and exclusive club member offers.
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What do you mean when you say "My Name On The Box"?Have you ever seen a product that ACTUALLY lists every single contributor right ON THE BOX itself? I haven't. As a huge thank you for your support, we're going to produce the final product with the name of each contributor who purchased a prototype, tested it, gave us honest feedback, and even publish their kitty's content on our socials!
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How many rounds of prototypes will there be?We're onto our last one, maybe two! We didn't want to flood our testers with allll the prototypes since day one, so we zoomed in on our most recent designs and currently will have 48 of this prototype.
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What does being a Public Creator entail, exactly?It's pretty simple (we hope!). You get a prototype for half the retail cost, first off. No one has these, they're one-of-a-kind and will be authenticated by the inventor. Your job is to, well, complain! Let it rip. Tell us what worked, what didn't, and how we can make this toy even better. In exchange for your awesomeness in product development we're going to: Put your name, along with your furry friend's name, on the official product box under "Official Public Creators" Feature your fur-baby on our socials and website Offer your first-in-line access to Eva's Club, with your frist 3 months free. That's delicious top-quality treats, fresh catnip, replacement attachments for your toy, and more goodies delivered monthly to your door! A custom replacement parachute with the picture of your fur-baby right on it Put your cat's story up on our blog; that's right, your cat has a bio, and world deserves to read it! That's our way of thanking you and celebrating your contribution to the world's first publicly-made cat toy!
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Can I return my prototype?Due to the nature of a prototype, there's no way for us to make that kind of a deal. Everything about this project has come out of pocket so far. I'm sure you can understand that. It's a prototype, so the answer is no.
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Why would I pay you for a prototype?Because like me, you're fed up of spending cash on toys that don't last, bore your cat, have no post-purchase service, and no customer service. Because your cat deserves better. Plus, we're slapping your name on the box; how cool is that at a dinner party? "Happy New Year Glenn! How was your year?" "Well Rich, I made a cat toy and it went viral. Check it out, my name is on the box!" Oh, let's not forget: your purchase is what's going to help us bring the final product to market!